Fooducate Blog - Innovative Marketing Won’t Save this Veggie Chip Product |
| Innovative Marketing Won’t Save this Veggie Chip Product Posted: 13 Apr 2012 05:55 AM PDT
New here? Get our iPhone or Android App to scan & choose healthy groceries! Or try Fooducate on the Web! We spotted this very cool package design at last month’s Natural Food Expo in Los Angeles. The Newspaper theme was well thought out, cleanly laid out and certainly made the mouth water. The “100% All Natural” headline also looked appealing. So what exactly are these veggies chips? We flipped over to the back page to see… What you need to know: This is the ingredient list: Potato Flour, potato starch, expeller pressed safflower oil, salt, sugar, tomato paste, turmeric, spinach powder, beetroot powder. So the ingredients are mostly potatoes and oil, just like potato chips. But while potato chips are made by slicing whole potatoes, here we have little crackers made from potato flour. By the way, Pringles are made in the same way. Note that the “veggies” in this product are listed after the salt and sugar. They are basically the coloring agent for the chips, not a source of nutrition. And after tasting the product, we can attest that they are not a source of flavor either… On the bright side – no GMO, no artificial flavorings or colors, and no trans-fats.
What to do at the supermarket: If you want a tasty snack, get the tasty snack. Don’t go looking for nutrition in spinach dust. And don’t fall for the pretty package. Read the nutrition label and ingredient lists. Get Fooducated: Follow us on twitter: twitter.com/fooducate on facebook: facebook.com/fooducate |
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