Moisturizers help protect your skin from the effects of weather, stress, an imbalanced diet, fatigue and pollution. Get into the habit of hydrating morning and night. To be effective, moisturizers need to be applied properly.

KEEP IT CLEAN. Don't dip your fingers into those precious pots of cream. Instead, scoop out the moisturizer with a mini-spatula that you wash with soap and water after every use. Or use a cotton swab. Also, seal the jar tightly in order to prevent contamination from the air.

USE ONLY WHAT YOU NEED. A nickel-size dollop of cream is enough to hydrate your entire face. Dab it on your forehead, nose, chin and cheeks. Spread it evenly in circular, upward motions. Keep your touch light, and avoid hard or vigorous rubbing — you want to pamper your skin, not punish it.

NOURISH YOUR NECK. Use leftover cream to moisturize your neck. Start at the collarbone and move up toward your chin.

PAMPER YOUR EYES. The thin, sensitive skin around your eyes requires special care. To minimize dark circles and wrinkles — and avoid irritation and tears — use formulas designed specifically for the eyes. These penetrate that very delicate skin much more effectively than regular creams. Lightly tap the specialty lotions around your eyes (but never on your lids) and you're good to go.