LUSH packaging is made of recyclable and recycled plastic. I especially like their program: Bring five empty jars and receive a free freshly made mask.

Overuse of packaging is something that organic and synthetic skincare brands are equally guilty of. Some better brands, like UK-based REN, are ditching cardboard packaging all together. Their lotions come in airtight pump recyclable plastic bottles shrink-wrapped in recyclable plastic. I also admire Canadian makeup brand Cargo for creating a lipstick range packed in tubes made of corn and sold in boxes that contain real plant seeds. Take out the product, soak the box in water, and plant it to see a new green living creature emerging in a few days. Very smart and very green. Pangea Organics also infuses their cardboard boxes with flower seeds. Joshua Scott Onysko says that the idea came to him during a "psychedelic journey" in Joshua Tree National Park in California. Read more of this post